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Get ready to witness the launch and reveal of 100 shades (known as ‘Vices’), as Too Much Vice Is Never Enough!

This shade range has it all: Bold brights. Dark, sexy shades. Super-versatile neutrals. With so much variety it’ll make your head spin!. There’s something for everyone – from new shades to cult favorites you thought you’d never see again. Several shades were inspired by other UD lip products (and even their Eyeshadows and Eye Pencils!).

Vice Lipstick comes in a modernized, luxed-up version of their original lipstick case (that looked like a shotgun shell). It’s new, but speaks to their roots.The luxurious, faceted gunmetal case has a gold base and debossed lettering. Their custom-designed lipstick features an embossed “UD”. Shade-matched labels (including the shade name and finish) make it easy to find your current favorite.

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